DataUnlocker 2.0 is generally available
After more than two years of steady work — with many twists, lessons, and iterations — I’m happy to share that DataUnlocker 2.0 is now live!
What is DataUnlocker?
In simple terms, DataUnlocker helps websites recover visibility into the user actions that are often lost due to ad blockers and privacy tools.
Today, many businesses rely on tools like Google Analytics or Facebook Pixel to understand what users are doing on their site, count revenue or conversions of their marketing campaigns and so on. But privacy features in browsers and popular extensions silently block this tracking, making from 15% to 50% of user behavior invisible.
DataUnlocker works in the background on the site to protect its tracking tools and bring back the missing data — all while respecting user privacy and consent (while it depends on the website itself).
DataUnlocker 1.0 was a great product, but shortly after its launch it turned out it had some engineering decisions that allowed blockers to easily circumvent it. Along with multiple other problems: wrong pricing, customer-oriented structure, centralized proxy infrastructure, etc. DataUnlocker 2.0 fixes all these problems.
Why this matters
When businesses can't see what’s happening on their website, they’re left guessing:
- Which campaigns are performing?
- Where do users drop off?
- Which audiences are converting?
- Missing data inflow for whatever purpose companies collect it.
This leads to broken marketing attribution, wasted ad budgets, and unreliable reports.
With DataUnlocker 2.0, the goal is to offer a stable and elegant way to get that visibility back. The new version is more accurate, resilient, and easier to integrate than ever before.
A long road
This product has been a major part of my life for over two years. It started with a simple idea, grew into a technical experiment, and slowly became a real solution used by real customers.
We now have our first paying customers in 2.0 product, and the infrastructure is finally in place to grow more confidently. We’ve had no marketing spend so far — just word of mouth and a few friendly intros — and I’m grateful for the support that’s brought us here.
What's next
Now that the foundation is stable, the focus is on:
- SEO, marketing and lead gen
- Telling the world how awesome DataUnlocker is
- Making it easier for companies to onboard
- Introducing more integrations and use cases
- Gradually building visibility and trust in the space
If you're curious about the technical side or the journey itself, I’ll be sharing more in upcoming posts.
Thanks to everyone who supported this quietly over the past couple of years. I’m excited about what comes next.